Stop guessing – start learning

Qualitative methods like user testing, interviews, and observation give you insights you could never uncover on your own. You’ll see how content and structure work in practice – and get a solid foundation for smarter decisions.

This service helps you to:

• Run effective user tests – plan, carry out, and learn from real usage
• See your services through users’ eyes – understand behaviour, needs, and frustrations
• Spot what really matters – identify pain points and prioritise improvements with the biggest impact
• Turn insight into action – translate findings into concrete steps and measurable results

 When should you consider this?

If you’re planning to improve, redesign, or relaunch a digital service, and want to make sure your changes truly hit the mark ,user testing is a smart investment.

We’ll help you understand:

• Why user testing is essential for understanding user needs
• How to design and run tests step by step
• Which methods and tools work best for your situation
• How to analyse results and turn them into improvements that stick

You’ll also get practical examples, tips, and advice you can apply in your daily work right away.